PRAXIO Brand guidelines / progress review / 2026
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Progress review · November 2026 Prepared for PIC review

Three logo routes.
One decision.

01 Logo 02 Colour 03 Type

Working name: Praxio · Logotype, logomark, combination

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00 · Progress review

Three decisions,
ready for review.

This deck presents the logo routes, the recommended colour system, and the type pairing. The logo is the open decision; colour and type are ready for sign-off.

01 · LogoDecision needed

Three routes ready

Logotype, logomark, and combination. One will be selected for launch.

Options 01–03
02 · ColourRecommended

Palette A

Deep navy, trust blue, and ice. A calm, credible system for learning.

Professional & trustworthy
03 · TypeRecommended

Sora + General Sans

Intelligent display type with a clear, readable body face.

Pair B

Review outcome: confirm the colour and type direction, then choose one of the three logo routes. The selected logo will move to final vector refinement and application mockups.

00 · Context

A practice space
for real conversations.

Praxio is an AI-powered LMS for communication practice. Learners rehearse interviews, presentations, and difficult conversations with an AI coach, then receive structured feedback and a clear next step.

The brief

Turn theory into practice. Make repetition safe, personal, and measurable — without the pressure of a real interview or meeting.

Audience

Students and job seekers, working professionals, and HR or L&D teams that need consistent, scalable communication training.

Visual direction

Calm confidence. Simple, elegant, modern. Deep navy, trust blue, one ice tint, and generous space.

Scope of this review: logo system, colour, and typography. Product applications, landing pages, and social templates follow after the logo decision.

01 · Option 01

Praxio —
Logotype

Praxio logotype

Logotype · wordmark only

A geometric lowercase wordmark with cut details on the p and x. It reads as a modern software brand and scales cleanly across product, editorial, and presentation.

Why it works

The name is distinctive and easy to pronounce. The cut details give it a technical edge without needing a separate symbol.

Best used for

Product UI, documentation, editorial layouts, and any surface where the name should lead.

Considerations

It needs a companion icon for favicon and app use. At small sizes, the cut details can disappear.

Choose this if

You want a name-led identity and are comfortable adding a separate icon.

Brand clarity 4/5 Scalability 5/5 Production 4/5

Status: wordmark ready · companion icon needed

01 · Option 02

The signal mark —
Logomark

Praxio signal logomark

Logomark · icon only

A four-point star joined to three soundwaves. It suggests conversation, signal, and intelligence in one compact form.

Why it works

It is distinctive at 16px, works as an app icon, and carries the product idea without text. The silhouette stays recognisable in one colour.

Best used for

App icon, favicon, avatar, loading state, and product UI.

Considerations

It does not explain the name on its own. It needs a wordmark for formal communication and documents.

Choose this if

You want an icon-first identity and will pair it with a separate wordmark.

Brand clarity 3/5 Scalability 5/5 Production 4/5

Status: mark ready · wordmark pairing needed

01 · Option 03

Vyora —
Combination

Vyora combination logo

Combination · mark + wordmark

A V-shaped ribbon mark paired with a lowercase wordmark. It is the most complete signature in the set.

Why it works

It delivers mark and name in one asset. The V is simple, memorable, and works as an icon without a separate file.

Best used for

Launch header, app icon, social profile, invoices, and formal documents.

Considerations

The lockup currently reads vyora, while the logotype route reads praxio. If selected, confirm the final brand name or rebuild the lockup with the chosen wordmark.

Choose this if

You want a complete, launch-ready signature and are ready to settle the name.

Brand clarity 5/5 Scalability 4/5 Production 3/5

Status: lockup ready · naming decision required

01 · Decision

Which route
should we take?

The options differ in scope, not quality. Option 01 is name-led; Option 02 is icon-first; Option 03 is the only complete lockup.

Criteria 01 · Praxio 02 · Signal mark 03 · Vyora
Brand clarityHighLow aloneHigh
WordmarkBuilt inNeeds pairingBuilt in
Icon / faviconNeeds iconBuilt inBuilt in
App iconNeeds iconStrongStrong
Name on assetPraxioNo nameVyora — decide
Production effortMediumLowMedium
Recommendation

Option 01 is the safest launch choice for a name-led product brand. Option 03 is the most complete signature if the name is settled. Option 02 is the strongest icon and should be paired with either wordmark. If the name is still open, choose 01 now and develop 02 as the icon.

Decision needed: choose 01, 02, or 03.

01 · Construction

Built on a simple grid.

Praxio mark construction

Clear space & minimum size

Clear space
x · clear space1 module on every side
Mark minimum24 px
App icon16 / 32 / 64 / 128 / 512

Sizes & app icon

Mark 24px24
Mark 48px48
Mark 72px72
Praxio app icon

The mark sits inside a 6×6 area of an 8×8 grid. In the app icon it occupies 56–64% of the tile. The same construction applies if Option 01 or 03 is selected.

01 · In context

How the identity behaves.

The logo family is prepared for paper, ink, blue, and ice fields. Use the supplied versions; do not recolour the mark by hand.

Ink / Reverse Vyora combination on ink Primary on dark
Paper / Primary Praxio logotype on paper Default wordmark
Blue / Icon Praxio mark on blue App icon / avatar
Ice / Mark Praxio mark on ice Editorial / product UI

Example shown with the logotype and signal mark. The selected lockup will replace these applications.

01 · Research

Reference set,
refreshed.

Ten new references replace the earlier set. The pattern is consistent: confident wordmarks, simple marks, one accent, and generous negative space.

Norrin wordmark reference
NorrinSerif wordmark
Collab combination reference
CollabCombination
Overdrive wordmark reference
OverdriveWordmark
Hourglass logomark reference
HourglassLogomark
R monogram reference
R monogramLogomark
Forma combination reference
FormaCombination
Overlap logomark reference
OverlapLogomark
Signal logomark reference
SignalLogomark
Kerano wordmark reference
KeranoWordmark
Lunixr combination reference
LunixrCombination

02 · Colour

Colour system.
Trust blue.

Palette A is a deep navy, a confident blue, and an ice tint. Blue is reserved for actions, data, focus, and logo details — never body text.

Deep#172554Primary dark · headings
Blue#2563EBCTA · focus · data
Sky#60A5FAHighlights · illustration
Ice#DBEAFETints · selected state
Paper#F8FAFCDefault background
60 Paper / Surface 20 Deep / Ink 12 Slate / Line 6 Blue 2 Sky / Ice
Deep on Paper~13.8:1 — safe for all text and headings.
White on Blue~5.2:1 — safe for buttons and badges.
Sky on Paper~2.5:1 — decoration only, never text.

Status: recommended for sign-off. Palette B and C remain alternatives, not part of the core system. The deck surface uses Ink #0B1220, the darkest shade of Deep.

02 · Scale & contrast

One accent,
many tones.

The 10–100 scale is used for hover, badge tints, borders, and illustration. BASE sits at 50%; tints move toward Paper, shades toward Ink.

Blue / 10 → 100Base 50%
Ink / 10 → 100Base 50%
13.8Deep on Paper · all textAA / AAA
5.2White on Blue · buttons & badgesAA
7.5Slate on Paper · body & captionAA / AAA

03 · Typography

Sora +
General Sans.

Sora gives headlines an intelligent, technical voice. General Sans keeps body, product UI, and feedback copy clear.

Aa
Sora / DisplayGeneral Sans / Body
Sora 700 · Display
Practice the
conversation.
Sora 600 · H3
Interview practice
General Sans 400 · Body

A safe place to rehearse the conversation before it counts. Get specific feedback, then try again.

Status: recommended for sign-off. Two families only; no third decorative face. Sora is OFL; General Sans is free for commercial use.

03 · Type scale

Type scale.

Use this scale for headlines, product names, body, scores, and labels. Do not introduce sizes outside the system.

Display XLPractice the conversation.Sora 700 · 64/44
H1A safe place to rehearse.Sora 700 · 48/36
H2Feedback that moves you forward.Sora 600 · 32/26
H3Interview practiceSora 600 · 24/20
BodyClear feedback, one next step, no judgement.General Sans 400 · 16
UIStart sessionGeneral Sans 500 · 14
Caption8 min · Standard · AI coachGeneral Sans 500 · 12
OverlinePractice roomGeneral Sans 600 · 11

Body max 68 characters per line. Scores and timers use tabular-nums. No more than three headline sizes per screen.

03 · Type in use

The system in use.

Live practice Praxio mark product visual

Interview practice

Product Manager · 8 min · Standard

AI coach · instant feedback

Start session

A quick application test: the mark becomes the app icon, Sora carries the product name, General Sans handles specs and UI copy, and Blue is reserved for the primary action.

  • 01Product names and headlines use Sora; never use it for long paragraphs.
  • 02Scores, timers, and specs use General Sans with tabular numerals.
  • 03Blue is limited to primary actions, focus, and data — not whole-page backgrounds.
  • 04The signal mark works as an app icon and product avatar, not as a repeated pattern.

Preview only · not a final mockup

04 · Next steps

What happens
after this review.

01

Decide

Pick one logo route: 01 Praxio, 02 Signal mark, or 03 Vyora.

02

Refine

Final vector, construction grid, clear space, and app icon for the selected direction.

03

Apply

Landing page, LMS dashboard, social templates, and a reusable brand guideline.

Practice the conversation
before it counts.

Thank you Praxio · Progress review · November 2026