Three routes ready
Logotype, logomark, and combination. One will be selected for launch.
Working name: Praxio · Logotype, logomark, combination
00 · Progress review
This deck presents the logo routes, the recommended colour system, and the type pairing. The logo is the open decision; colour and type are ready for sign-off.
Logotype, logomark, and combination. One will be selected for launch.
Deep navy, trust blue, and ice. A calm, credible system for learning.
Intelligent display type with a clear, readable body face.
Review outcome: confirm the colour and type direction, then choose one of the three logo routes. The selected logo will move to final vector refinement and application mockups.
00 · Context
Praxio is an AI-powered LMS for communication practice. Learners rehearse interviews, presentations, and difficult conversations with an AI coach, then receive structured feedback and a clear next step.
Turn theory into practice. Make repetition safe, personal, and measurable — without the pressure of a real interview or meeting.
Students and job seekers, working professionals, and HR or L&D teams that need consistent, scalable communication training.
Calm confidence. Simple, elegant, modern. Deep navy, trust blue, one ice tint, and generous space.
Scope of this review: logo system, colour, and typography. Product applications, landing pages, and social templates follow after the logo decision.
01 · Logo
Each route carries a different amount of the brand. Option 01 is a name-led wordmark; Option 02 is an icon-first mark; Option 03 is a complete lockup.
A confident, custom wordmark. The name is the identity.
An abstract star and soundwave. Built for icons and small spaces.
The most complete lockup, but the name needs a decision.
How to read this section: each option is presented as a standalone direction. One will be selected; the others remain references, not a combined system. Option 03 currently uses the Vyora wordmark — see the decision slide.
01 · Option 01
Logotype · wordmark only
A geometric lowercase wordmark with cut details on the p and x. It reads as a modern software brand and scales cleanly across product, editorial, and presentation.
The name is distinctive and easy to pronounce. The cut details give it a technical edge without needing a separate symbol.
Product UI, documentation, editorial layouts, and any surface where the name should lead.
It needs a companion icon for favicon and app use. At small sizes, the cut details can disappear.
You want a name-led identity and are comfortable adding a separate icon.
Status: wordmark ready · companion icon needed
01 · Option 02
Logomark · icon only
A four-point star joined to three soundwaves. It suggests conversation, signal, and intelligence in one compact form.
It is distinctive at 16px, works as an app icon, and carries the product idea without text. The silhouette stays recognisable in one colour.
App icon, favicon, avatar, loading state, and product UI.
It does not explain the name on its own. It needs a wordmark for formal communication and documents.
You want an icon-first identity and will pair it with a separate wordmark.
Status: mark ready · wordmark pairing needed
01 · Option 03
Combination · mark + wordmark
A V-shaped ribbon mark paired with a lowercase wordmark. It is the most complete signature in the set.
It delivers mark and name in one asset. The V is simple, memorable, and works as an icon without a separate file.
Launch header, app icon, social profile, invoices, and formal documents.
The lockup currently reads vyora, while the logotype route reads praxio. If selected, confirm the final brand name or rebuild the lockup with the chosen wordmark.
You want a complete, launch-ready signature and are ready to settle the name.
Status: lockup ready · naming decision required
01 · Decision
The options differ in scope, not quality. Option 01 is name-led; Option 02 is icon-first; Option 03 is the only complete lockup.
| Criteria | 01 · Praxio | 02 · Signal mark | 03 · Vyora |
|---|---|---|---|
| Brand clarity | High | Low alone | High |
| Wordmark | Built in | Needs pairing | Built in |
| Icon / favicon | Needs icon | Built in | Built in |
| App icon | Needs icon | Strong | Strong |
| Name on asset | Praxio | No name | Vyora — decide |
| Production effort | Medium | Low | Medium |
Option 01 is the safest launch choice for a name-led product brand. Option 03 is the most complete signature if the name is settled. Option 02 is the strongest icon and should be paired with either wordmark. If the name is still open, choose 01 now and develop 02 as the icon.
Decision needed: choose 01, 02, or 03.
01 · Construction
Clear space & minimum size
Sizes & app icon
72
The mark sits inside a 6×6 area of an 8×8 grid. In the app icon it occupies 56–64% of the tile. The same construction applies if Option 01 or 03 is selected.
01 · In context
The logo family is prepared for paper, ink, blue, and ice fields. Use the supplied versions; do not recolour the mark by hand.
Primary on dark
Default wordmark
App icon / avatar
Editorial / product UI
Example shown with the logotype and signal mark. The selected lockup will replace these applications.
01 · Research
Ten new references replace the earlier set. The pattern is consistent: confident wordmarks, simple marks, one accent, and generous negative space.










02 · Colour
Palette A is a deep navy, a confident blue, and an ice tint. Blue is reserved for actions, data, focus, and logo details — never body text.
Status: recommended for sign-off. Palette B and C remain alternatives, not part of the core system. The deck surface uses Ink #0B1220, the darkest shade of Deep.
02 · Scale & contrast
The 10–100 scale is used for hover, badge tints, borders, and illustration. BASE sits at 50%; tints move toward Paper, shades toward Ink.
03 · Typography
Sora gives headlines an intelligent, technical voice. General Sans keeps body, product UI, and feedback copy clear.
A safe place to rehearse the conversation before it counts. Get specific feedback, then try again.
Status: recommended for sign-off. Two families only; no third decorative face. Sora is OFL; General Sans is free for commercial use.
03 · Type scale
Use this scale for headlines, product names, body, scores, and labels. Do not introduce sizes outside the system.
Body max 68 characters per line. Scores and timers use tabular-nums. No more than three headline sizes per screen.
03 · Type in use
A quick application test: the mark becomes the app icon, Sora carries the product name, General Sans handles specs and UI copy, and Blue is reserved for the primary action.
Preview only · not a final mockup
04 · Next steps
Pick one logo route: 01 Praxio, 02 Signal mark, or 03 Vyora.
Final vector, construction grid, clear space, and app icon for the selected direction.
Landing page, LMS dashboard, social templates, and a reusable brand guideline.